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Car Diffuser Branding & Package - Witches Pot
project scope - Design Research&Planning, Design Concept
client - AEGIS AutoLab Co.,Ltd
The car diffuser package design project was inspired by the shape of a diffuser product that evokes the image of a cute witch. The main graphic of the package design visualizes cute and fun elements inspired by the shape of a large witch’s cauldron(pot) filled with various spices, reminiscent of a magical potion.
concept : #witty#cute
The package design concept targets young female drivers in their 30s or women selecting gifts. Using vibrant purple as the main color, we incorporated cute and playful graphics.
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